The commercial features a battle scene between two armies who display some rugby-inspired moves on the battle ground, and under Tom's direction, the mud and sweat flies, building to a dramatic crescendo in a way only a Guinness spot can.
AMV's Paul Brazier wrote and art directed the spot which was filmed on location in Hungary.
Director:
Tom Hooper
Production Company:
Infinity Productions
Agency:
AMV BBDO
The epic scale of the production required a team of 370 people, including our shoot supervisors Tom Bussell and Gary Driver, as well as two cranes, fifty 4x4 vehicles and a helicopter.
Finally, Colourist Adam Scott applied the atmospheric, gritty grade to put the finishing touches to the spot.
Agency: AMV BBDO
Producer: Yvonne Chalkley
Creative Director: Paul Brazier (Exec)
Production Company: Infinity Productions
Director: Tom Hooper
Executive Producer: Mark Stothert
Producer: Molly Pope
Editing Company: Quarry
Editors: Paul Watts, Bruce Townend
Edit Assist: Chris Urmston
VFX & Design: The Mill
VFX Producer: Matt Williams
Shoot Supervisor: Tom Bussell, Gary Driver
2D Lead Artist: Gary Driver
3D Lead Artist: David Lawson
2D Artists: Ilia Mokhtareizadeh, Tobey Lindback (Nuke), Kirti Dave, Brad Wood, Prince Yiadom, Douglas Haynes (Roto)
3D Artists: Wyatt Savarese, Tom Raynor, Nicolas Guiraud
Matte Painting: Can Y. Sanalan, Melanie Climent