Guinness' short films for the home nations rugby campaign celebrate inspirational figures in the sport, ahead of the autumn internationals.
Each of the spots celebrates a different home nation - England, Ireland, Scotland and Wales - by telling stories about inspiring figures or heroic team performances. Contrary to usual form with ads about sporting heroes, the spots avoid focusing on physical attributes such as strength and prowess, and instead focus on inner qualities including humility and self-belief.
Director:
Dan Maslen
Production Company:
Rogue Films
Agency:
AMV BBDO
Campaign:
Rugby Union
Created with stock footage and stock photos, parts of the films have been created using the techniques of 2.5 D, to create movement out of the still images.
This film, graded by Mill colourist Seamus O'Kane, tells the story of Welsh rugby star Shane Williams, the shortest proffesional player in the sport, who has scored 87 caps and 58 tries, despite being branded as "too small to play rugby."
Agency: AMV BBDO
Producer: Nick Godden
Creatives: Nick & Nadia
Production Company: Rogue Films
Director: Dan Maslen
Producer: Dominic Gomez
Editing Company: Marshall Street
Editor: SJ
VFX & Design: The Mill
Executive Producer: Cat Scott
2D Lead Artist: Rich DC
2D Artist: Henry Foreman
Colourist: Seamus O’Kane
Production Assistant: Jack Harris