Contrary to usual form with ads about sporting heroes, the spots avoid focusing on physical attributes such as strength and prowess, and instead focus on inner qualities including humility and self-belief.

Created with stock footage and stock photos, parts of the films have been created using the techniques of 2.5 D, to create movement out of the still images. 2D artist Henry Foreman comments, "It was really exciting to be able to work with the archive stills when creating the 2.5D parallax shots in 'Gunniess Munster'. They have a quality that's hard to recreate when using new images.

The film is very emotive, and it was important to be able to bring these great stills to life at crucial impact moments throughout the film. One of the most challenging parts to creating this effect was distort the images in ways that would make the movement believable, whilst still being quite restrained. Hopefully allowing the audience to question if it was a still image or footage."

This film, graded by Mill colourist Seamus O'Kane, tells the story of the day the Irish rugby team of Munster defeated the formidable all blacks back on October 31st 1978, doing what was though to be impossible and beating the unbeatable.