This latest campaign saw our Mill Design Studio work closely with BBH to create Google Play UK, Google's answer to using one platform to tap into movies, music, books, apps and games instantly on phone, tablet or web.

The team created the spot by dropping content inside the design of the Google Play logo, and creating the smaller quirkier movements in order to mirror the originality of the platform. The content has been designed to specifically target the Google Play UK market.

Luke Colson, EP of Mill+ comments, "The edit changed daily, and with it, so did the animation requirements. We needed to be adaptable and had a team on standby that worked across 2D, 3D, Design and Animation. It was a real quick-fire project right to the last minute!"