Director:
Johnny Green
Production Company:
Reset
Agency:
BBH LA
Richard Lyons, lead 2D artist, explains "'Play your heart out' was fun and challenging. From the vast amount of licensing issues for the content to constantly working on a shapeshifting edit, that was being shared between Jono Griffith and ourselves. On top of the content in the spot, we were called on to create full on hollywoodesque falling skyscraper scenes, a giant 'Clifford the Red Dog', as well as multiple matte paintings of Tokyo skylines."
Iwan Zwarts, lead 2D artist, added: "This job was a great creative partnership. Our flame's speed and responsiveness was an integral part of our creative process. The entire team here worked side by side with Jono Griffith the editor and BBH creatives to bring it all together in the Flame Suite. Everyone was really geared up to be involved from our 2D, 3D and Mill+ teams to generate the content and to create another great Google spot for Holidays."
Agency: BBH LA
Producer: Karena Dacker
Creative Director: Pelle Sjoenell, Josh Webman
Creatives: Ryan ‘Pocket’ Fluet, Benjamin Barney
Account Directors: Matt Ross, Tom Murphy
Production Company: Reset
Director: Johnny Green
Executive Producer: Jeff McDougall
Producer: Andrew Travelstead
Director of Photography: Joost Van Gelder
Editing Company: Union
Editor: Jono Griffith
Edit Assist: Josh Mallalieu
VFX & Design: The Mill
Executive Producer: Sean Costelloe
VFX Producer: Alex Fitzgerald
Shoot Supervisor: Ruben Vandebroek
2D Lead Artists: Richard Lyons, Iwan Zwarts
3D Lead Artists: Ruben Vandebroek
2D Artists: Dan DiFelice
3D Artists: Olivier Varteressian, Yong Chan Kim, Rob Petrie, Alex Allain, Jeff Lopez, Kevin Couture, Weichieh Yu, Sam Crees, Paul Liaw
Motion Graphics: Aran Quinn, Joey Park
Matte Painting: Rob Petrie
Additional: Alex Trierweiler