Director:
Filip Engstrom
Production Company:
Camp David
Agency:
Forsman & Bodenfors
And here's how we did it...
We were involved in the early planning stages and Jamie O'Hara created concept art for all the characters; paying particular attention to the caterpillar and butterfly. Jamie notes, "I worked with the clients to fine tune the insects which had to be the correct balance of looking both characterful and realistic. The butterfly needed to resemble the caterpillar as the transition between the two creatures is not fully revealed - the viewer needed to be able to recognize the hero in its new form."
John Leonti, our shoot supervisor, attended the filming of the background scenes on the Spanish island of Majorca. The footage was edited together and used by our team of CG artists, headed up by Robert Sethi, to block out rough animatics of the creatures. Steve Beck had just three weeks to animate the seven different types of species featured in the 50 second spot.
Robert remarks, "The benefit of working with a small team is that we were able to work closely together with the Director. Both we and Filip inputted creatively which is always fun and inspiring. Having an Avid available within the project room meant Filip could tweak the edit on a daily basis so working out the CG animation was a truly interactive and collaborative experience."
Agency: Forsman & Bodenfors
Producer: Magnus Kebbhed
Creative Director: John Bergdahl
Creatives: Jacob Nelson
Account Director: Leif Sorte
Production Company: Camp David
Director: Filip Engstrom
Executive Producer: Peter Kydd
Producer: Anna Adamson
Director of Photography: Linus Sandgren
Editing Company: General Editorial
Editor: Noah Herzog
VFX & Design: The Mill
Executive Producer: Sue Troyan
VFX Producer: Asher Edwards
Shoot Supervisor: John Leonti
2D Lead Artist: Becky Porter
3D Lead Artist: Robert Sethi
2D Artists: Zack Lo, Tara DeMarco, Giles Cheetham, Chris Knight, Phil Crowe
3D Artists: Jamie O'Hara, Steve Beck, John Leonti, Chris Cushley, Matt Longwell
Colourist: Damien Van Der Cruyssen