Hungryman's Wayne McClammy and The Martin agency has teamed up again with The Mill for GEICO's 'Hump Day Cinema,' the hilarious followup to the most watched ad of 2013, 'Hump Day.'
You will have to venture out to the theatre to catch a glimpse as it will only be airing in movie theatres around the US.
Director:
Wayne McClammy
Production Company:
Hungryman LA
Agency:
The Martin Agency
This time around Caleb the camel is happily reminding movie-goers to stop talking and texting at the theatre.
Jeff Lopez, Lead GG Artist had a good time while animating our movie-going camel "Caleb made me laugh every time he said 'what what do I have popcorn in my teeth?' Our team was superb and truly understood how to animate and blend the CG head to the live action camel."
Lead Compositor Randy McEntee on the creative influences of the project "We were able to deliver another great show by putting the right Mill people together. John Leonti and Felix Urquiza joined Wayne and the Agency on set in LA, acquiring all of the references and assets for the CG team. Jeff Lopez lead the performances and kept our lighting and rendering department busy with frequent iterations. Optimized renders allowed us to provide rendered animation versions for The Martin Agency's creative team; Sean Riley, Wade Alger and Ken Marcus to choose to help dial in the character. The Martin Agency and The Mill team finessed the remaining bits via a live remote session, and a final theatrical screening ensured Caleb the Camel was looking great on the big screen. Enjoy!"
Agency: The Martin Agency
Producer: Sam Tucker
Creative Director: Sean Riley
Assistant Producer: Emily Taylor
Production Company: Hungryman LA
Director: Wayne McClammy
Executive Producer: Kevin Byrne
Producer: Rachel Curl
Director of Photography: Giles Dunning
Editing Company: Mackenzie Cutler
Editor: Dave Koza
Edit Assist: Patrick Blumer
VFX & Design: The Mill
Executive Producer: Jared Yeater
VFX Producer: Colin Blaney
Shoot Supervisor: Jon Leonti
2D Lead Artist: Randy McEntee
3D Lead Artist: Jeff Lopez
3D Artists: Ajit Menon, Cody Chen, Justin Burton, Sam Crees, Sandor Toledo, Sean Curran
Colourist: Fergus McCall