"Sweat It. Get It." is TBWA/Chiat/Day's new ad for Gatorade, directed by Henry-Alex Rubin of Smuggler. The high-intensity spot features athletes including Usain Bolt - only the fastest man in the world - as they give it their all. Thanks to artists at The Mill, their efforts are plain to see.
Director:
Henry-Alex Rubin
Production Company:
Smuggler
Agency:
TBWA\Chiat\Day
Lead artist Billy Higgins comments: "We added CG sweat particles mid-air, created an imprint on the wall and enhanced all product shots and the sweat on the athletes."
See more of The Mill's work for Gatorade here.
Agency: TBWA\Chiat\Day
Producer: Alicia Portner
Executive Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Senior Art Director: Annie Johnston
Senior Copywriter: Kathleen Swanson
Executive Producer: Sarah Patterson
Executive Project Manager: Karen Thomas
Group Account Director: Blake Crosbie
Brand Manager: Robyn Baker
Production Company: Smuggler
Director: Henry-Alex Rubin
Partners: Patrick Milling Smith, Brian Carmody
Chief Operating Officer: Lisa Rich
Executive Producer: Lisa Tauscher
Head of Production: Andrew Colon
Line Producer: Grace Bodie
Director of Photography: Ken Seng
Music: New World Sound
Sound Design & Final Mix: Lime Studios
Mixer: Rohan Young
Sound Design: Rohen Young
Editing Company: Whitehouse Post (Producer: Joanna Manning)
Editor: Adam Marshall
Edit Assist: Keith Hamm
VFX & Design: The Mill
Executive Producer: Enca Kaul
VFX Producer: Dan Roberts
Shoot Supervisor: Bill Higgins
2D Lead Artist: Bill Higgins
2D Artists: Bill Higgins, Yukiko Ishiwata, Geoff DuQuett