Filmed in black and white, the two ads feature a graceful pan across the head and shoulders of sporting stars including Tiger Woods, Usain Bolt, Mohammed Ali and baseball legend Jackie Robinson.
We blended the multiple edits of the stars together, created the CG pack shot and brought Jackie Robinson to life by mixing footage of a specially created CG face with a lookalike.
Director:
Spike Lee
Production Company:
Pony Show Entertainment
Agency:
TBWA Chiat Day
John Leonti, lead CG artist comments, "The photo references we had were shot in different lighting conditions and taken years apart - we concentrated on collating all of the data to provide the most accurate reproduction of Jackie as possible."
Agency: TBWA Chiat Day
Producer: Lisa Effress
Creatives: Jimmy Smith, Jayanta Jenkins
Production Company: Pony Show Entertainment
Director: Spike Lee
Producer: Fern Martin
Director of Photography: Malik Sayeed
Editing Company: Venice Beach Editorial
Editors: Dan Bootzin, Rick Shambaugh
VFX & Design: The Mill
Executive Producer: Ben Hampshire
VFX Producers: Arielle Davis, Krystina Shales
2D Lead Artist: Chris Knight
3D Lead Artist: John Leonti
2D Artist: Ross Goldstein
3D Artists: Steve Beck, Chris Bayol, Jaime Fernandez