Free People and The Mill have joined forces once again. This time on 'Sand Dancer' for their exquisite December campaign.
Directed by Winecoff and CMCM, the beautifully shot film follows actress Laura Love, as limber dancer in the sweeping landscapes of White Sands, New Mexico.
The Mill team focused on highlighting the feeling of freedom and passion, by keeping the spot clean and crisp, allowing the music and dance to drive the emotion of this piece. With an incredible background, the simplicity of the spot needed to translate into serenity and freedom.
Encompassed by the area's cosmic energy, love transforms into a melodic sand dancer submerging us into a world of emotion and spirit.