The ad used the stunt to display Ford's recent innovations designed to assist customers with parallel parking, an aspect of car ownership that many drivers struggle with.
The Mill was involved from the early pre-vis stages to bring this technically challenging, yet visually impactful stunt to life, Lead 2D artist Pete Rypstra comments, "The shoot took place in a military base in Toledo, Spain, involving four cars across several mirror setups. The sheer number of mirrors needed to create director Bruce Hunt's vision was always going to throw up massive technical challenges. With such huge set builds and two car models to shoot, Bruce used our pre-vis team to find the best shots possible, whilst also aiming to reduce the post clean-up and get the most out of every mirror setup in the time we had. It was then our job in 2D to work on the car beauty, mirror clean up and removing cameras and crew."
Agency: The Blue Hive
Producer: Susie Innes, Romila Sanassy
Creative Director: Serge Pennings
Creative: Peter Hvid
Account Director: Niall Hutchinson
Production Company: @Radical.Media
Director: Bruce Hunt
Executive Producer: Ben Schneider
Producer: Ivana Bohuslavova
Editing Company: The Whitehouse
Editor: Martin Leroy
Edit Assist: Joe Walton
VFX & Design: The Mill
Executive Producer: Ian Berry
VFX Producer: Tom Manton
Shoot Supervisor: Pete Rypstra
2D Lead Artist: Pete Rypstra
3D Lead Artist: Dave Fleet
2D Artists: Joe Tang, Jeanette Eiterenes, George Cressey
3D Artists: Dan Moller, Paul Donnellan