Our team populated the city streets with strange 'Picasso' cars that are the antithesis of good design. The contrast between these cubist cars as well as the contrasting dark and light illustrate just how refined the Ford Fusion is.
"The main challenge was the design of the Picasso cars" said Mabille. "Several different shapes and structures for the design of the cars were explored but we quickly realized that it was easy to actually create the futuristic bad designs. All the Picasso cars were created in CG and animated specifically to underline their lack of elegance. We also experimented with optics to add texture to the footage."
The Ford Fusion car was shot mostly on empty streets over two days which then allowed for the 'Picasso' cars to be recreated in CG and composited back into the live action. Mabille and McGregor wanted to push the idea of distortion, not just with the 'Picasso' cars but also with how the piece was shot. They used different pieces of glass and reflections to distort the light, the image and motion and create interesting in camera effects - the end result was a commercial that pushed not just the expected CG the Mill is so well known for but also pushed the tools of filmmaking.
Agency: Zubi Advertising
Producer: Ronnie Gonzalez
Creatives: Michele B, I Calle, C Menendez
Production: The Mill
Directors: Yann Mabile, William Mc Gregor
Director of Photography: Susan Stitt
Editing: The Mill
VFX & Design: The Mill
VFX Producer: Camila De Biaggi
Shoot Supervisor: Martin Lazaro
Creative Director: Yann Mabile
2D Lead Artist: Martin Lazaro
3D Lead Artist: Boris Ustaev
3D Artists: Yong Chan Kim, Thomas Bardwell, Laurent Makowski, Billy Dongyoon Jang, Christian Nielsen, Alex Allain, Joshua Merck, Justin Diamond, Olivier Varteressian, Paul Liaw, Weichieh Yu, Laurent Giaume, Ruben Vandebroek, Frederico Phillips
Assist: Suzanne Dyer