Facebook's in-house creative studio The Factory teamed up with The Mill to create 'How to Block Someone,' part of a series of charming tutorials to help Facebook users navigate their way through the phone app.
The series, titled 'Just in Case Studies,' puts a spin on your average how-to demo by implementing a quirky, creative narrative style finished with a color grade by The Mill's Adam Scott, head of color. The 'How to Block Someone' installment tells the relatable story of a young woman as she seeks a little extra space post-breakup. The equally entertaining and informational video provides a step-by-step guide on how to block a Facebook friend - and, of course, how to un-block them. It's all water under the bridge in the end, after all.
Catch the rest of Facebook's how-to videos from The Factory and The Mill here.
Producer: Adrian Gunadi
Executive Creative Director: Scott Tratner
Creatives: Omid Rashidi, James Smith, Nate Salciccioli, Peter Jordan, Skyler Vander Molen, Zach Stubenvoll
Head of Consumer & Brand Marketing: Rebecca van Dyck
Director of Marketing Communications: Jennifer Henry
Brand Strategist: Sheila Thompson
Brand Marketing Manager: Brandon McGraw
Product Marketing Manager: Merrill Feather
Production Company: The Factory
Producer: Scott Kaplan
Director of Photography: Jason McCormick
Editor: Haines Hall Edit Assist: Oli Hecks Editorial Producer: Carolina Sanborn
VFX & Design
VFX & Design: The Mill
Chief Production Officer: Ben Hampshire
Senior Executive Producer: Sue Troyan
Producer: Kiana Bicoy
2D Lead Artist: Scott Johnson
2D Artists: Scott Wilson, Adam Lambert, Nick Tayler