Agency:
Wieden and Kennedy
In the spot, James fields a call from a mission control center as Neil Everett and Neil Verret contact the basketball player with a technical problem on the set of SportsCenter. From there the situation takes an unexpected turn, with a cameo by Houston Astros mascot Orbit.
The Mill team created the explosion effects to enhance the panic and busyness of the control room, making the spot come alive in a hectic situation.
Whether experiencing technical difficulties on or off the court, James Harden is on it!
Agency: Wieden and Kennedy
Producer: Blakely McKnight
Creative Director: Dan Oliva
Editing Company: Arcade Edit NY
Editor: Lauren Cancelosi
VFX & Design: The Mill
VFX Producer: Clairellen Wallin
2D Lead Artist: Jamin Clutcher
Production Coordinator: Leigh-Anne Pike