180LA raises the stakes for Adidas in 'Take It,' a high-intensity montage of athletes and their dedication to the game, directed by Stacy Wall and Mark Zibert of Imperial Woodpecker and finished by The Mill.
The viral spot features stars like Derrick Rose, Lionel Messi and DeMarco Murray in a series of nail-biting moments as they drive the brand's message to own today, or risk being forgotten in the record books.
Agency: 180LA
Executive Producer: Erin Goodsell
Senior Producer: Dave Stephenson
Creative Director: Pierre Janneau, Josh DiMarcantonio
Account Director: Whit Cavanah
Chief Creative Officer: William Gelner
Copywriter: Ben Bliss
Head of Production: Natasha Wellesley
Head of Account Management: Chad Bettor
Account Manager: Danielle Tisser
Business Affairs Manager: Angel Cielo
Art Director: Marcus Brown
Production Company: Imperial Woodpecker
Directors: Stacy Wall, Mark Zibert
Executive Producers: Doug Halbert, Charlie Cocuzza
Producers: Terri Shafirov, Jeff Shupe
Directors of Photography: Chris Blauvelt, Chris Mably
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
Executive Producer: Enca Kaul
Producers: Jordan Sharon, Jarrad Vladich
Production Coordinators: Jackson Rogers, Jillian Lynes
Production Coordinator, Colour: Diane Valera
Shoot Supervisor: Mitch Drain
2D Lead Artists: Glyn Tebbutt
3D Lead Artists: David Lawson
2D Artists: Grant Connor, Leonardo Costa, Mike Simons, Olivia, O'Neil, Ralph Dubber, Brad Scott, Stefan Smith, Toby Brockhurst, Jale Parsons, Steve Cokonis, Nick Tayler, Robin McGloin, Scott Johnson, Tim Robbins, Kelsey Napier
3D Artists: Edward Hicks, Martine Rivera, Blake Sullivan, Lynn Yang, Chris Goodrich, Steven Olson, Anthony Northman, Sergio Xisto, Matthew Fuller, Philip Maddock
Art Support: Jeff Langlois, Laurence Konishi, Brett Lopinsky