Executive Creative Director Wes states:" 'Animation is a key part of the process and Director Sam Brown was keen for us to ensure that the hyenas’ actions remained in the realm of what they would do in the real world.

The trickiest part was getting across the feeling of threat that the hyenas hold for the girl in a few short shots without it feeling too threatening or overly animated. The hyenas are hanging around in the places she has to walk along on her way back from school so them just being there introduces an element of threat and fear. As a result we focussed on smaller, subtler actions and movements (such as when they turn their heads) and always having one or two of them just messing about.'