The spot uses glitchy transitions to move between the urban real world and the psychedelic imagined world of the designs created by Niall Horn and Ivo Sousa.
Mill+ Director Ivo Sousa explains ‘Bloka is a street style brand established by the artist Niall Horn. His art dictated the way in which I approached this film and it is a direct reflection of his lifestyle, where painting, clothing and music are his means to express himself. When approached by Niall, I went to his hometown of High Wycombe to learn about the artist and the world which surrounds him. Intrigued by the context in which his work takes shape, I felt the commercial needed to take on a documentary feel, where his art would come to life and clash with its urban setting.’