Mill+ Director Oliver Davies explains: ‘If the first BT 'Purple Haze' spot was about getting WiFi in every room, then this one was all about the unwavering speed and consistency of their broadband signal. I knew that I wanted to tweak the look of the squares and have the stream shooting around the room in a more constant flow, further away from the walls… as if it were looking for a computer to connect to. Working closely with the VFX team, we got the animation and speed of the flow as close as possible to final before we got on set.  

 

The script spoke of having a fast connection "morning, noon and night” so the ambition was to have stream start to glow and give off more light during a standout time-lapse sequence. We were able to capture most of the purple light interaction in-camera using a programmable lighting rig on the day. 

 

The Kinks song “All Day and All of the Night” popped into my head really early on and thankfully made it right through to the final edit. This was one of those amazing projects that was just fun from start to finish.’

Colourist Alex Gregory expands ‘It was a pleasure to collaborate with Oliver and AMV BBDO on this one. We wanted to create a natural, crisp feeing for the house, paying attention to the ever changing time of day. During the day it needed to feel like a modern and inviting space and as it progressed to the evening we worked to enhance the lack of natural light, while keeping it feeling cosy and warm.’