The hero, other than the jarring data and headlines it features, is a book. The 'Gun Violence History Book' to be precise. The published edition of the nearly 850-pages book takes a literal shot to its cover during the spot, all to underscore that much is still to be done in the fight against gun-violence, especially in Chicago-land.
CreditsCredits
Agency
Agency: FCB Chicago
Executive Creative Producer: John Bleeden
Producer: Domenic Caruso
Creative Director: Sam Luchini
Creatives: Bruno Mazzotti, Dean Paradise, Rodolfo Fernandes & Ricardo Salgado
Account Director: Zach Kieltyka
Account Supervisor: Lauren Cartier
Production
Production: Mill+
Director: Ergin Kuke
Executive Producers: Tracey Khan & Brian Smego
Producer: Darci Dunnagan
Director of Photography: Dan Frantz
Shoot Supervisor: Paul Downes
Production Coordinators: Addison Wright Production Assistant: Sam Howells