Seamlessly moving back and forth between various vignettes of people conquering their fears and taking a step to make their dreams a reality, the film showcases the possibilities of life. With a mixture of moods, from somber and serious to light and jovial, the spot encapsulates the wide range of emotions that can be felt in important moments.

 

London Head of Colour Seamus O’Kane explains: ‘This is a commercial for Bank of Ireland that illustrates beginnings and opportunities in a seamless flow of elegantly styled vignettes. Director Tomas Jonsgården injects a subtle intensity that we sought to influence with a series of natural enhancements to the lighting and density.’