Audi
A Pleasure to Follow
Working closely once again with BBH and Director Sam Brown from Rogue Films, The Mill helped create this fast-paced and humorous spot which shows that the new Audi R8 is not only a pleasure to drive, but also a pleasure to follow.
Director:
Sam Brown
Production:
Rogue Films
Agency:
BBH
Sam Brown
Production:
Rogue Films
Agency:
BBH
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The spot follows a range of people who drop whatever they’re doing in order to follow the new car – including policemen, drivers of a donut truck and even a wedding party, who all compete for the best view of the vehicle.
VFX Supervisor Wes adds ‘Shot in and around Johannesburg, The Mill were tasked with bringing to life the aerial shots at the end of the commercial when we see the whole city joining in the cavalcade and jostling for prime position behind the R8’.
CreditsCredits
Agency
Agency: BBH
Producer: Masha Manojlovic
Creative Directors: Matt Moreland, Chris Clarke
Associate Creative Directors: David Lasar, Thibault Michal
Account Director: Jamie Bolton
Chief Creative Officer: Ian Heartfield
Account Manager: Alexandra Hearth
Production
Production Company: Rogue Films
Director: Sam Brown
Producer: James Howland
Director of Photography: Alex Barber
Editorial
Editorial: Trim
Editor: Paul Hardcastle
VFX Production
VFX Production: The Mill
Producer: Tom Manton
Production Assistant: Judit Jakli
VFX Creative
VFX Creative: The Mill
VFX Supervisor: Wes
2D Lead Artist: Gary Driver
3D Lead Artist: David Hempstead
2D Artist: Ben East, Nina Mosand, Rich Watson
3D Artist: Andrew Bartholomew, Finley Crowther, James Weston
Matte Painting: Katherine Ross, Richard Tilbury
Colour
Colour: The Mill
Colourist: Seamus O’Kane
Stills
