The campaign, which is made up of a TVC and several short films showcases the lives of five people who have defied the odds to do what they love. The diverse protagonists include a a blind surfer who lost his vision to the sea, a 107 year old cyclist and a rock climber who was told she would never walk again.

 

Head of Colour Seamus O’Kane explains ‘These beautiful and inspiring films extol the human spirit of perseverance, courage and commitment and combine incredible stories with compelling visuals. 

 

For me it was a fabulous opportunity to explore the subtlety observed portraiture and reveal the crafted cinematography which dictated the differing palettes and moods of the individual subjects. 

 

The message that the impossible is possible completely underscores these films and it was a joy to work with Johnny and such a wonderful team.’