Teaming up with Dummy director Harold Einstein and Townhouse, Mill colourist Gregory Reese helped bring to life Pringles' latest Super Bowl spot 'Sad Device'.
Re-introducing the flavor snacking concept from last years Super Bowl spot, the Alexa-like device is asked how many possible combinations exist. After calculating there is a possibility of 318,000 combinations she goes on a melancholy rant about how her lack of hands permits her from experiencing Pringles.
CreditsCredits
Agency
Agency: Townhouse
Producer: Charlie Stillman
Creative Director: Leo Barbosa
Creatives: Dan Greener, Shannon Smith
Account Director: Nicole Nazarenus
Production Company
Production Company: Dummy
Director: Harold Einstein
Producer: Michael Kanter
Director of Photography: Jay Feather
Editorial
Editorial: Arcade
Editor: Sean Lagrange
Edit Assists: Michael Rees, Sam Barden
VFX Production
VFX Production: The Mill
Producer: Bethaney Phillips
Production Coordinator: Roberto Herrera
VFX Creative
VFX Creative: The Mill
Shoot Supervisor: Tara DeMarco
2D Artist: Christopher Riemann
Finish Artist: Anton Anderson
Colour
Colour: The Mill
Colourist: Gregory Reese
Executive Producer, Colour: Rochelle Brown
Colour Producer: Diane Valera Colour Assists: Zack Wilpon, Gemma Parr, Brandon Phillis, Ryan Sierra