Made up of four 9:16 spots, this social campaign uses clever transitions and features various influencers modelling the practicality and style of the Nike x Zalando clothing collection.

Mill+ Director Melody Maker explains ‘The brief was to come up with a concept to show the versatility of the Nike x Zalando collection in a 24 hour lifestyle and how it can be worn throughout the day. We had to showcase all of this within a 15 second period. Influencers are multifaceted, but at the end of the day they are also normal and go to the gym – which is why the spot follows a day in their lives.'