The spot follows the trials and tribulations of a football coach. From the lowest points in his career, we see him making a comeback and eventually bringing his team all the way to the champions league.

Director Russell Tickner explains ‘As a fan, authenticity is essential for any football film. With that in mind I wanted to fully capture the nuanced mannerisms and expressions of a Football Manager. Football is a passionate business, the casting was probably the most dramatic part of the process. We really focused on capturing a passionate performance and making sure that translated to an expressive realisation of our CGI hero.

Telling a 'rags to riches' story fully in CGI was a challenge. The pursuit of authenticity was applied to every aspect of our narrative; from the progression of our Managers wardrobe, to the timeline of the light (the difference in lighting of an end of season play-off game compared to a late afternoon Autumnal game under spotlights), to the details of the grounds (the local taxi firm advertising at a non-league ground compared to the coliseum of a Champions League Final).’