The spot takes the viewer on a journey through the impressive features of the smartphone, even entering inside the phone itself in a very aesthetic and visually interesting way.

Creative Director Ross Urien explains ‘We created a graphical language for Huawei that had a clear correlation between the abstract environment that surrounded the phone and the showcase of the technology behind Huawei smartphones.

Every aspect was taken into consideration when representing the features of this phone. We created bespoke designs and animations per shot, depending on what feature we were showcasing. The color palette was reduced to give a consistent flow to the film’.