Director:
Carl Addy
Production:
Mill+
Agency:
Havas
It was The Mill's job to create a piece of Roy Lichtenstein inspired animation that showed this relationship. A tricky aspect of the job was taking this iconic style of painting and converting it into moving animation. It was important to obey the rules of traditional Lichtenstein painting, all motion needed to feel as though it could have been hand painted.
The team did this by using a combination of flash animation and after effects. The team were helped with illustration by Simon Landrein and the innovative animation transitions were led by Ivo Sousa.
Agency: Havas
Producer: Katy Dell
Creative Director: Gerry Morea
Creativs:Dave Burn
Production: Mill+
Director: Carl Addy
Executive Producer: Luke Colson
Producer: Carl Phillips
Editing Company: The Mill
Editor: Daniel Budin
VFX & Design: The Mill
Executive Producer: Luke Colson
VFX Producer: Carl Phillips
2D Lead Artist: Ivo Sousa
2D Artists: Henry Foreman, Simon Landrein, Peter Bayton, Alex Potts