Cow & Gate
Dance Dance Baby
The footage was a whole range of different resolutions (mostly very low res and pixelated). All of the clips were lit differently and the angle of the camera always varied during individual clips. It was quite fun to see the end product of all these babies/ toddlers dancing together in one big disco!"
Agency:
BETC London
Production Company:
Mill+
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This spot, created in-house by the Mill+ team, aims to show how Cow & Gate feeds toddlers personalities. Thousands of clips of babies and toddlers were sent in from parents around the country to help create this disco scene wherein we see hundreds of toddlers showing us their best moves and getting down to the beat.
Lead artist Tom Wansborough Jones comments, "What a challenge this was! We received about 2500 clips of babies and toddlers filmed by adoring parents in their living rooms, gardens, bedrooms etc... We scanned through every clip looking for babies that had the best dance moves and picked about 100. These all had to be rotoscoped, stabilised, and in some cases arms and legs were painted back in where they had moved out of frame.
Lead artist Tom Wansborough Jones comments, "What a challenge this was! We received about 2500 clips of babies and toddlers filmed by adoring parents in their living rooms, gardens, bedrooms etc... We scanned through every clip looking for babies that had the best dance moves and picked about 100. These all had to be rotoscoped, stabilised, and in some cases arms and legs were painted back in where they had moved out of frame.
CreditsCredits
Agency
Agency: BETC London
Producer: Olly Chapman
Creative Director: Clive Pickering and Simon Morris
Creatives: Jack Croft and Stacy Bird
Account Director: Catherine Barr
Production
Production Company: Mill+
Editorial
Editing Company: The Mill
Editor: Will Barnett
Post-Production/ VFX
Post-Production / VFX Company: The Mill
VFX Producer: Rachel Stones
Lead AFX Artist: Tom Wansborough-JonesAFX Artists: Ashley Tyas, Gabor Ekes, Seb Livingston, Marcus Chalone