Director:
Paul Street
Production Company:
Believe Media
Agency:
Draft FCB Chicago
The spot entitled 'Bar' features several friends at a party who reach for bottles of Coors Light which sit in a tub of ice. As their hands make contact with the bottle they are mentally teleported into various icy environments giving them a sudden burst of refreshment before they flash back to the real world.
The commercial was filmed over nine days in Auckland, New Zealand with our very own Richard Betts on hand as VFX supervisor to offer advice and expertise on the filming of all the key elements.
The outdoor brewery scene involved CG set extension, atmospheric effects and sky replacement and in the ice lake scene we created a matte painting background of snow capped mountains and filled the water with floating ice. In addition to the more surreal environments, our team also applied some invisible effects work to the skiing shots. Finally a vivid blue grade was applied to the footage to enhance to the feeling of coldness.
Agency: Draft FCB Chicago
Producer: Tom Cronin
Creatives: Bill Lindsey, Julio Desir
Production Company: Believe Media
Director: Paul Street
Producer: Liz SilverEditing Company: Cutters
Editor: Tom Brassil
VFX & Design: The Mill
Executive Producer: Ben Hampshire
VFX Producer: Asher Edwards
2D Lead Artist: Giles Cheetham
2D Artist: Ross Goldstein
3D Artists: Dan Marum, Jamie O'Hara