Director:
Guy Aroch
Production Company:
Jed Root
Agency:
KCD Worldwide
The Mill Beauty team was excited to work on their first collaboration with Victoria's Secret, and be part of their new creative approach. Director Guy Aroch began by writing the script for both campaign short films, incorporating the real personality and quirkiness of each model into the story. In Martha's short, her personality shines through in a rather compromising situation. Getting locked out of an apartment never looked so good!
"We worked with the Victoria's Secret team to put together such a fun, comedic and slightly romantic film" - comments editor Ryan McKenna. "This gave the audience an opportunity to really get to know the 'angels' and see them in a different light. The brand truly gave us the freedom to make something different. It's always a pleasure to have the extra time in this longer format to build a compelling character and story arc."
These engaging everyday short stories on film are representative of the #LessIsMore campaign approach to Victoria's Secret's new lingerie line.
Agency: KCD Worldwide
Producer: Rachna Shah
Production Company: Jed Root
Director: Guy Aroch
Executive Producer: Kelly Penford
Editing Company: The Mill
Editor: Ryan McKenna
Edit Assist: Leanne Bigiorno
VFX & Design: The Mill
Executive Producer: Sallyann Houghton
VFX Producer: Mandy Harris