Ogilvy And Mather
Mill Producer Duncan Gaman explains, "The Jumbo Washing Wonderland commercial was a really exciting project for our team as the brief was the most technically challenging Comfort ad we have done to date. Ogilvy gave us the brief, 'Bring the Outdoorsy Freshness inside', which was to be realised in CG. The challenge for us was to try and find a way of realistically simulating a huge green towelling piece of fabric that the Comfort Family could pull out from the inside of a washing machine which then transforms into a lush green grass meadow of sunflowers and rolling green hills."
The Mill's technical director Amaan Akraan's adds: "It really came down to a data management, number crunching memory issue. We had to give a cloth-world look to the green towelling and have each blade of grass towel deform correctly to the moving landscape and sway realistically in the outdoor breeze.
Agency: Ogilvy And Mather
Producer: Sharon Young
Creative Director: Alasdair Graham
Creatives: Will Marsden, Jordan Down
Account Director: Leah Walsh
Production Company: The Mill
Director: Jonathan Vuillemin
Executive Producer: Alex Webster
Producers: Denise Flavell, Laetitia Beaujard-Ramoo, Duncan Gaman
VFX & Design: The Mill
2D Lead Artists: Henning Glabbart, Benjamin Perrot
3D Lead Artists: Jonathan Vuillemin, Douglas Lassance, Jacob Gonzalez,Amaan Akram, Antonio Carranza, David Knight, Gemma Aliaga, Rodrigo Torres