The spot honours the decades of innovation, achievement and craftsmanship behind the renowned vehicles and takes viewers on a seamless journey through a variety of beautifully crafted CG settings whilst telling the story of key figures in the brand’s rich history.
Mill+ Director Aidan Gibbons explains, “This was an amazing brief, one that really inspired our Design and 3D Teams. The Bentley brand is synonymous with British craft, luxury and cutting edge performance. Our task was to craft a captivating story around these core values.
Looking through the eyes of W.O, we aimed to propel the viewer into a world in which Bentley’s icons are immortalised and stand proud alongside the brand new Bentley iconic Continental GT.
We brought back to life The Bentley Boys and Girls. They were the world-record breakers, adventurers and thrill seekers of the time. This sense of adventure lives on through the Bentley brand ethos today. We designed, sculpted and crafted everything in the film with an acute attention to detail, to a standard Bentley himself would be proud of and we had lots of fun doing so in the process.”