The carefully shot, monochromatic film is set in the singer's hometown of Walsall and captures various groups of men in ordinary situations. Each scene is shot in a portrait style allowing the viewer to really connect to the characters represented and the profound lyrics of Smith's song. 

The nostalgic piece ultimately pays homage to the community of Walsall and the people that make up that community. Various other Midland heroes including Jaykae, Mike Skinner, Preditah and Benjamin Zephaniah appear in the film alongside a beautifully choreographed contortionist.