Director:
Andrew Proctor
Production:
The Mill
Agency:
180 LA
A combination of shoe animation tests and arena previz inspired the Mill team to create unique cinematic camera angles with virtual spaces and ground breaking plate shoot techniques.
Five NBA arenas, Boston, Chicago, Miami, San Antonio, and Oklahoma City, were meticulously photographed and the stills were then either camera projected in CGI or manipulated in Nuke to create virtual stadium shots and camera moves.
At Oklahoma the team employed a mini helicopter camera set-up, flown around the arena to gather never before seen footage. Getting a very expensive rig airborne needed some stealthy skill from the camera team, whose hearts stopped on more than one occasion, and truly pushed them to their limits.
The Mill new space also provided a unique advantage: with just five weeks to create five commercials, hosting the entire production team under one roof meant seamless integration.
"What I think makes these spots standout is pure creative simplicity. They resemble a music video or movie trailer rather than standard TV spots," shares Executive Producer Stephen Venning at The Mill.
For every NBA fan: Go big. Go light. Go crazy!
Agency: 180 LA
Producer: David Emery
Creative Director: William Gelner
Creatives: Gavin Milner, Grand Holland
Account Director: Jerico Cabaysa
Copywriter: Zac Ryder
Art Director: Adam Groves
Head of Production: Peter Cline
Account Manager: Paul Kinsella
Production: The Mill
Director: Andrew Proctor
Executive Producer: Richard Schwab
Producer: Audree Verduin
Director of Photography: Ketil Dietrichson
Director of Photography: Ketil Dietrichson
Editing: The Mill
Editor: Carsten Becker, Yuhei Ogawa
VFX & Design: The Mill
Executive Producer: Stephen Venning
VFX Producer: Lee Buckley
Creative Director: Andrew Proctor
2D Lead Artists: Eugene Gauran, Tom Van Dop
3D Lead Artist: Chris Bayol
2D Artist: Ed Laag
3D Artists: Carl Harders, Meng Yang Lu, Yorie Kumalasari, Tim Hoffman, Greg Gangemi
Assist: Amy Graham
Matte Painting: Gawain Lillard
Color Producer: LaRue Anderson
Colourist: Gregory Reese