Director:
Wayne McClammy
Production Company:
Hungry Man
Agency:
Goodby, Silverstein & Partners
This futuristic version of Comcast headquarters required an entire CG ceiling and lighting grid design, as well as matte paintings to create the outside environment. An immense amount of work went into the creation and design of the display screens as well as screen animations.
"It's always interesting watching a seasoned director (Wayne McClammy) and actor (Don Cheadle) work together and see how things evolve on set," says Mill creative director John Leonti. "This had the added advantage of being alot of fun."
"Our team knew it had to respond to a very fast turnaround for two different spots with two high profile stars, while juggling the post across both NYC and LA," says Mill 2D lead artist, Matthew Unwin. "As a forward thinking solution, the LA team created an accurate model of the set containing everything but the people. This meant that with less than a week turnaround on our 1st spot, they could accurately provide the NY team with cg elements with just a few days from receiving the plates. This included ceilings extensions and screens; these screens were changing up to the last minute which meant finding changing solutions to bright or dark screen content. The joint effort across our offices worked out great!"
Agency: Goodby, Silverstein & Partners
Producer: Leila Seghrounchini
Creative Directors: Paul Charney, Stefan Copiz
Creatives: Maggie Bradshaw, Carter Debski
Account Directors: Nancy Reyes, Jason Bedecarre
Production Company: Hungry Man
Director: Wayne McClammy
Executive Producer: Dan Duffy, Mino Jarjoura
Producer: Nate Young
Director of Photography: Simon Duggan
Editing Company: Hutch Co.
Editor: Jim Hutchins
VFX & Design: The Mill
Executive Producer: Sue Troyan
VFX Producers: Adam Reeb, Krystina Wilson
Shoot Supervisors: Phil Crowe, John Leonti
Creative Director: John Leonti
2D Lead Artist: Matthew Unwin
2D Artists: Glyn Tebbutt, Daniel Giraldo, Kshitij Khanna, Jake Maymudes
3D Artists: George Liu, Martin Rivera
Assist: Gavin Wellsman
Matte Painting: Thom Price, Andy Wheater
Motion Graphics: Tom O'Neill, Greg Park, Joe Kutilek
Art Department: Josh McIntosh
Production Coordinators: Benjamin Sposato, Juan Handal