Director:
Jim Jenkins
Production Company:
O Positive Films
Agency:
Goodby, Silverstein & Partners
That's just the illusion O Positive Films director Jim Jenkins and Goodby, Silverstein & Partners wanted to create. Four of the five Comcast spots, 'Parrot', 'Fishes', 'Treefrog' and 'Butterfly', feature CG-assisted talking animals, while the fifth one, 'Balloonists', gives hot-air balloons a voice. Each spot explains one of the benefits and the ease of getting Comcast broadcasting service along with your HD TV.
Jim opted to use real animals rather than relying solely on CG, then both he and The Mill worked to make the CG mouth movements of the creatures look genuine rather than cartoonish when sync-animated to the dialogue. The animals were filmed on scaled-down miniature sets, each one an exact replica of an actual set. As Dan Williams, shoot supervisor and 2D lead, says, 'The beauty of this was that once we removed them from their mini-set and put them into the actual shot backgrounds, they had exactly the right lighting and colour balance and were seamlessly matched.'
Agency: Goodby, Silverstein & Partners
Producer: Ashley Sferro
Creative Director: Jamie Barrett
Creatives: Jon Willard, Jesse GazzuoloProduction Company: O Positive Films
Director: Jim Jenkins
Executive Producer: Ralph Laucella
Producer: Marc GrillEditing Company: Mackenzie Cutler
Editor: Gavin Cutler
Edit Assist: Erik LaroiVFX & Design: The Mill
VFX Producer: Bethan Thomas
Shoot Supervisor: Dan Williams
2D Lead Artist: Dan Williams
3D Lead Artist: Ben Smith
2D Artists: Richard DeCarteret, Westley Sarokin, Matt Wilmshurst, Cole Schreiber
3D Artists: Andrew Proctor, Doug Luka, Joshua Merck, Emily Meger, Kevin Ives, Jong Jin Choi, Will Robertson, Rich Magan
Assists: Anu Nagaraj, Melissa Graff, Brian Grady, Greg Gilpatrick