Director:
Adam Hashemi
Production Company:
Furlined
Agency:
Wieden+Kennedy
When Team Russia concedes a goal and the cosmonaut shakes his valve-capped can of Coke, bubbles of the fizzy drink escape. Rivalry switches to camaraderie as the men race to stop it reaching live wires at the end of the cabin.
Tim Davies, creative director and 2D lead artist, gave us some details on the project: "the whole spot is set in the space station, so the actors had to simulate zero-gravity. To do this, the cabin was built without a roof and the actors were hanging from the ceiling on wires. After filming had taken place, we had to remove all trace of the wires to complete the zero gravity effect and create a CG roof so that the cabin environment was whole.
Then we had to add the CG liquid! Whilst on set, we shot tests with a phantom camera which gave us an ultra-slow motion reference of what Coke would look like if it were splashing around in space. We then plotted the path of the liquid from its can to the end of the cabin, paying close attention to the actors' eye-line and making sure we kept their eyes on the prize!" Davies concluded.
Fun fact: real-life 'Coca-Cola Space Dispensers' went aboard the Space Shuttle Challenger STS-51-F in 1985.
Agency: Wieden+Kennedy
Producer: Shelli JuryProduction Company: Furlined
Director: Adam Hashemi
Executive Producer: David Thorne
Producer: Pete Vitale
Director of Photography: John Lynch
Editing Company: Joint Editorial
Editor: Eric Hill
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
VFX Producer: Jordan Sharon
Shoot Supervisors: Tim Davies, Nick Lines
Creative Director: Tim Davies
2D Lead Artist: Tim Davies
3D Lead Artist: Phill Mayer
2D Artists: Daniel Lang, Steve Cokonis, Adam Lambert, Robert Murdock, Lisa Ryan, Dag Ivarsoy
3D Artists: Kenzie Chen, Yorie Kumalasari, Juan Zavala, Martin Rivera, Michael Lori, Jacob Bergman, Miguel Guerrero, Robert Chapman, Katie Yancey, David Hackett, George Liu, Ashraf Ghoniem, Meng Yang Lu
Matte Painting: Andy Wheater, Andy Romine
Production Coordinator: Jillian Lynes