Nike pays tribute to the power of ‘Air’ in the lungs of athletes everywhere in their collaboration with Wieden+Kennedy (Portland), Anonymous Content and The Mill, whose VFX artists revved the intense sports montage with enormous cheering crowds and an extended stadium in CG.
Familiar faces include track and field athlete Deajah Steve, NBA player Giannis Antetokounmpo, pro surfer John John Florence, Paralympian and triathlete Sarah Reinertsen, and snowboarder Sani Alibabic.