Working alongside AMV BBDO and director Zach Math out of Bold Content The Mill helped to devise this appetizing spot for Walkers’ new Max Strong crisps, designed specifically to accompany beer.
Director:
Zach Math
Production Company:
Bold Content
Agency:
AMV BBDO
Featuring a series of beers that are ‘magnetized’ to a packet of brand new Walkers ‘Max Strong’ crisps, the ad features the unmistakably playful tone of the brand, alongside a cameo from Walkers stalwart Gary Lineker.
2D Lead Artist Gareth Brannan comments ‘it was exciting to work with [director] Zach for the first time. He was incredibly creative and brought a lot of humor to the spot. It was also a great opportunity to cement our relationship with Jez & Prabs from AMV.
In terms of VFXwe did some puppeteering and provided clean-up’, maintaining the illusion that the crisps are indeed attracting every beer in sight.
Agency: AMV BBDO
Producer: Holly Pienaar
Creative Director: Phil Martin, Colin Jones
Creatives: Prabs Wignarajah, Jez Tribe
Account Director: Kate Harris
Production Company: Bold Content
Director: Zach Math
Producer: David Knox
Editorial: WhiteHouse
Editor: Mark Burnett
Edit Assist: Melissa Geczy
VFX Production: The Mill
Creative Director: Jonathan ‘Wes’ Westley
2D Lead Artist: Gareth Brannan, Nina Mosand
2D Artist: Rich McKeand, Lucas Carracedo, George Rockliffe
3D Artist: Tom Hales
Animation: Sergio Xisto
Colour: The Mill
Colourist: James Bamford