Joining forces with BBH, Stink Films and director Tom Green, The Mill helped to create the second in a pair of inspirational spots for Barclays.
The ad begins in a classroom environment, wherein a student is tasked with solving a problem in the space of a minute.
Cutting to a real-life situation in which the same student is now assessing a problem on a wind farm, Barclays depict how the problem-solving skills acquired apply beyond the classroom.
2D Artist Ed Poulson explains ‘The Mill provided sky replacements, animated the movement of the wind turbines, built the camera movement through the car and added rain to the scene.’ The result is a sense of heightened urgency that further depicts the necessity of thinking quickly when under pressure.
Executive Producer: Nicola Ridley
Producer: Zaf Choudhury
Executive Creative Director: Nick Gill
Creatives: Doug Firdlund, Mikael Alcock
Production Company: Stink
Director: Tom Green
Producer: Debbie Ninnis
VFX Production: The Mill
Producer: Tom ‘Iggy’ Igglesden
2D Lead Artist: Richard De Carteret
2D Artist: Ed Poulson, George Rockliffe
Design: Nicholas Canticus
Colour: The Mill
Colorist: Oisin O’Driscoll