From a storytelling perspective, we wanted to shape a unique narrative that not only carried the emotional impact of the film, but elevate the experience in a way that could only be delivered through Facebook AR as a medium.
The Mill was able leverage some bleeding edge features for mobile storytelling that have never been utilized before for Facebook and AR studio. Working with Facebook's development team, we helped enable a direct pipeline from our 3D programs to port directly into our mobile AR platform.
Art Director Pierce Gibson comments, "This was a huge breakthrough technically and artistically - it enabled our VFX Team to fully utilize their animation artistry and skill to bring to life something that stood spiritually one-to-one with the film. From there we could translate that same exact information to mobile AR without loss of the details and craft that had been implemented into it originally."
Fans can access these camera effects by tapping on the camera icon on the top left corner of the Facebook app or by swiping right from their News Feeds to open the Facebook Camera, a new in-app camera/capture experience that is packed with masks, frames, and style effects that users can apply to photos and video.
Make sure to check out these filters using your Facebook App on Android