The Mill worked with Spark44 and director Nicolai Fuglsig out of MJZ to execute this sophisticated and resonant spot for the new Jaguar E-Pace.
Director:
Nicolai Fuglsig
Production Company:
MJZ
Agency:
Spark44
Soundtracked by a rousing piece of classical music, this sonorous ad for Jaguar sees the new E-Pace turning heads wherever it goes.
From customers at a café and bypassing joggers to vast members of the public at a park, the pillar box red Jaguar becomes a talking point throughout its journey, culminating in actually stopping traffic.
The grandeur of the music is matched by sharp editing that displays the car from every angle. Mill colourist David 'Luddy' Ludlam provided the grade, which further accentuates the eye-catching nature of the vehicle in a series of equally colourful shots.
He comments 'we worked hard to keep the ad clean and classy, always placing emphasis on the car and making sure it stood out from the background. The result is a smooth, filmic look, keeping in line with Nicolai's vision of a strong and elegant spot that parallels the Jaguar itself.'
Agency: Spark 44
Producer: Roz Prentice
Creative Director: Nick Hearne
Creatives: Richard Morgan, Christopher McKee
Account Director: Katy Wright
Account Manager: Sarah Abery
Production Company: MJZ
Director: Nicolai Fuglsig
Producer: Fraser Lawson, Amy Appleton
Director of Photography: Crille Forsberg
Production Manager: Lucy Tate
Production Co-ordinator: Daniel Gay
Editorial: Final Cut
Editor: Struan Clay
Editorial Assistant: Lucy Berry
VFX Production: The Mill
Executive Producer: Ian Berry
Producer: Tom Manton
Shoot Supervisor: Pete Rypstra, David Hempstead
2D Lead Artist: Pete Rypstra
2D Artist: Nina Mosand
3D Artist: Edward Hicks
Colour: The Mill
Colorist: David ‘Luddy’ Ludlam