The ad begins in a classroom, as a teacher and student engage in a listening and recall task.
Transcending the classroom, the spot then brings into sharp focus the necessity of these skills in the real world as they apply to the student’s future job as a flight paramedic wherein he is charged with relaying critical information relating to a patient.
The result is an ad which pairs exciting visuals with a practical concept to aspirational effect.
2D Artist George Rockcliffe comments "it was our first time working with Tom and it was an absolute pleasure. Along with the creatives Doug Firdlund and Mikael Alcock from BBH, there were some cool and interesting ideas brought to the table, as well as effective visual effects. It was an exciting project to work on."