Super Bowl 2018
Kraft | Family Greatly
The Mill partnered with Leo Burnett and Kraft-Heinz to create this fundamentally different spot, giving real families the spotlight, falling in line with their “Family Greatly” campaign.
Client:
Kraft-Heinz
Agency:
Leo Burnett
Kraft-Heinz
Agency:
Leo Burnett
Read MoreRead Less
Over the course of Super Bowl LII Sunday, participants nationwide submitted photographs of their unique family make-ups using social media and the hashtags #familygreatly and #kraftentry. Thanks to this crowd sourcing effort, The Mill was able to collect the content and clean up the images, in real-time, to ensure their inclusion in the spot that aired during the third quarter of the game.
CreditsCredits
Client
Client: The Kraft Heinz Company
Head of Marketing, Kraft Brand: Ariel Suffern
Director of Brand Building, Kraft Brand: Anne Field
Brand Manager, Kraft Brand: Chelsea Luse
Agency
Agency: Leo Burnett
Chief Creative Officer: Britt Nolan
Chief Creative Officer: Britt Nolan
VP, Creative Director: Sarah Block
Creative Director: Brandan Jenkins
Account Director: Abby Allsop
SVP, Strategy Director: Pushpa Gopalan
Project Director: Stephanie Treppler
Production, LG
Executive Producer: Lisa Burke
SVP Production: Katie Stuart
VFX Production
VFX Production: The Mill
Executive Producer: Andrew Sommerville & Addie Pampalone
Head of Engineering: Tom Taylor
Head of Operations: Colette Murray
Datalab Manager: DJ Miranda
Production Assistant: Kate Ryan
VFX Creative
VFX Creative: The Mill
Creative Director: Jeff Boddy
2D Lead: Randy McEntee
2D Artists: Jamie Beckwith, Heidi Anderson, Alison Bloom, Andrew Pellicer & Jamin Clutcher
Design: Devin Hayes, Anzie Lee, Adrian Navarro, Matt Darnall, John Filipkowski, Anna Tes, Lauren Indovina, Mariah Hourihan,TJ Sochor & Amador Valenzuela
Editorial
Editorial: WhiteHouse Collective
Editor: Deb Schimmel
Edit Assist: Steve Kroodsma
Head of Production: JoJo Scheerer
Tech: Lucas Shira
Stills
