The Mill worked alongside Lucky Generals and director Jono Hunter out of Mindseye to finesse this colourful, comedic and cactus-based spot for smartphone manufacturer OnePlus.
Director:
Jono Hunter
Production Company:
Mindseye
Agency:
Lucky Generals
Staging a OnePlus 5T smart test to gauge the processing speed of two phones, this tongue-in-cheek spot sees two men with targets painted on to them become prey to flying cacti whilst they attempt to open 20 apps on the phone.
One is holding a Samsung Galaxy note 8 and the one who manages to complete the test fastest is holding the brand new OnePlus 5T.
2D Lead Artist Dave Wishart comments, 'we provided clean-up and screen compositions. It was good to work with Jono and it's always fun to work with Lucky Generals.'
The result is a spot with a spiky humour and an eye-catching aesthetic.
Agency: Lucky Generals
Producer: Lizzie Abbott
Creative Directors: Ed Cole, Lewis Mooney
Creatives: Serhan Asim, Jack Willoughby
Production Company: Mindseye
Director: Jono Hunter
Producer: Jonny Kight
VFX Production: The Mill
Producer: Tom ‘Iggy’ Igglesden
2D Lead Artist: Dave Wishart
2D Artist: Nick Sze
Mill India (Tracking): Raj Kumar, Senthil Murugan Balasundaram
Mill India (Production): Supreetha Murthy
Colour: The Mill
Colorist: James Bamford