Armed with dozens of illustrations chronicling the development of creatures appearing in the next installment of the highly anticipated God of War series, The Mill’s Design team set out to build this series of teasers. Using the ancient book of “Lost Pages” as their foundation, they structured each teaser as an evolution from initial sketches to finalized concept art.

 

Head of Design at The Mill in Chicago, Jeff Boddy says, “To build anticipation for the reveal of the final ‘Draugr’, ‘Troll’, and ‘Revenant’ spots, we chose to push beyond the book, into a more lush, living environment. The challenge was to create this space while retaining the integrity of the original artwork. Ultimately, the inclusion of each title helped to solidify our final composition prior to the end card animation.”