Working with BBH and director Declan Lowney of Another Film Company, The Mill helped to create this humorous spot for Experian.
Director:
Declan Lowney
Production Company:
Another Film Company
Agency:
BBH London
The ad features actor and comedian Marcus Brigstocke playing two characters - Dan and his ‘data self’, a.k.a. a more rowdy version of himself.
Seamlessly splicing the two characters together in a range of day-to-day scenarios, the spot finds the humour in financial rating and highlights how Experian can help customers make the most of their data when they need it most.
2D Lead Artist Andrew ‘Barnsley’ Wood comments, 'our main aim was to allow Declan to tease out the comedy by keeping it simple and to give Another Film Company as much freedom as possible’.
Of the shooting process, Wood explains ‘We shot all the action twice. Once with Mark and a lookalike and then we switched him from left to right and did it all over again.’
The result is an ad in which it looks like Marcus Brigstowe really is playing ping pong with himself.
Agency: BBH London
Producer: Nicole Southey
Creative Directors: Nick Kidney, Kevin Stark
Creatives: Stuart Royall, Laura McGovern
Business Lead: Julian Broadhead
Account Director: Jamie Bolton
Senior Account Manager: Adam Blaynee
Production Company: Another Film Company
Director: Declan Lowney
Executive Producer: Simon Monhemius
Director of Photography: Ray Coates
Editorial: Stitch Editing
Editor: Leo King
Edit Assist: Chris Wilson
Editorial Producer: Angela Hart
VFX Production: The Mill
Producer: Tim Lyall
Shoot Supervisors: Andrew ‘Barnsley’ Wood
2D Lead Artist: Andrew ‘Barnsley’ Wood
2D Artist: Milo Paterson
Colour: Absolute Post
Colourist: Matt Turner
Colour Producer: Sally Heath