Director:
Tommy Kuntz
Production Company:
MJZ
Agency:
Wieden + Kennedy Amsterdam
'Crave' opens with a man sitting at his computer sweating, he looks up at the wall to see his thermostat has the shadow of a 'Coke' bottle. He leaves his flat and he starts to envision the iconic 'Coke' bottle around him. The second of the spots opens in a school library where a boy and girl sit studying. Unable to speak the boy begins drawing a figure on his arm and waving at the girl opposite. She does the same and as the drawings progress they become more animated - a Coke' bottle on his arm to which the female replies with a drawing of ice cubes which slowly slide down her arm into a drawing of a glass.
Jamie Lancaster, 3D, said: "The main challenge of this job was the placement of the artwork on the actors' bodies. If this wasn't spot on the projected artwork would slide all over the place."
Agency: Wieden + Kennedy Amsterdam
Producer: Elissa Singstock
Creatives: Gregg Clampffer, Ayse Altinok
Production Company: MJZ
Director: Tommy Kuntz
Executive Producer: Alex Webster
Producer: Gin Godden
VFX & Design: The Mill
VFX Producer: Gin Godden
2D Lead Artist: Richard Roberts
3D Lead Artist: Jamie Lancaster
2D Artist: Grainne Freeman
3D Artists: Ivor Griffin,Ed Boldero,Sergio Xisto,Daniel Elliot, Andy Nicholas
Matte Painting: Dave Gibbons