Working alongside WCRS and directorial duo The Perlorian Brothers out of MJZ, The Mill helped create a pair of fun and unique spots for Candy Crush.
Candy Crush have recently commemorated their 5th anniversary, and to celebrate this milestone The Mill helped create a campaign that reminds players, both past and present, what makes the game so unique and popular across the globe.
Using multiple sets of players in two 30-second spots, the campaign created visual metaphors that best encapsulated the “sweet feeling” that you can only get from Candy Crush success.
So whether it felt like your normal house cat suddenly becoming a dare devil, motorbike riding stunt cat or like a regular airport buggy suddenly becoming an all-dancing buggy equipped with elderly ravers – the spot depicts that winning sensation!
Mill 2D Lead Artist Greg Spencer comments; 'Candy Crush was a very entertaining series of spots to work on. To come up with its very stylized and fun look we used a very varied bunch of techniques.
Agency: WCRS
Producer: Sally Miller
Executive Creative Director: Joe Miller
Creatives: Tom Madden, Morgan Hinds-Shorland
Business Account Director: Gareth Hughes
Additional Production Assistant: Olly West
Account Manager: Dan Taylor
Media Agency: Spark Foundry
Production Company: MJZ
Director: The Perlorian Brothers
Producer: Hugo Peers
Editorial: Cut and Run
Editor: Ben Campbell
Edit Assist: Joanna Lewandowska
VFX & Design: The Mill
Producer: Rebecca Perry
Shoot Supervisor: Peter McAuley
Creative Director: Jorge Montiel
2D Lead Artist: Greg Spencer
3D Lead Artist: Alex Hammond
2D Artists: Jorg Schulz-Gerchow
3D Artists: Sid Harrington-Odedra, Anvitha Aruna, Luis Cancio, Tony Atherton, Peter Agg, Michael Hunault, Jesus Parra, Pavel Mamichev, Perrine Renard, Benoit Paillard, Paul Donnellan
Colour: The Mill
Colourist: James Bamford
Colour Assist: Daniel Levy