The 60-second ad, created by AMV, depicts a mother saying goodbye to her husband and toddler before leaving for work in the morning.
Despite being on her commute, a video call from her husband allows the mother to witness her daughter taking her first steps.
The Mill's Head Colourist Seamus O'Kane comments, 'using the Alexa 65 gives these images an immediate cinematic narrative that Olly was obviously keen to exploit.
We had the natural counterbalance of the smartphone images to further heighten this and the incredible depth of field that the lens bestowed adds a sense of intimacy to the image that is very beautiful.'
Agency: AMV BBDO
Executive Producer: Yvonne Chalkley
Assistant Producer: Felicity Bamber
Chairman & Chief Creative Officer: Paul Brazier
Production Company: Great Guns
Director: Olly Blackburn
Executive Producer: Sheridan Thomas
Producer: Tim Francis
Editorial: Amuse The Butcher
Editor: James Demetriou
VFX Production: The Mill
Producer: Evelyn O'Reilly, Simon Bath
Production Co-ordinator: Eleanor Joseph
2D Lead Artist: Milo Paterson
2D Artists: Dave Wishart
Colour: The Mill
Colourist: Seamus O’Kane